Buzzfeed + Bank of America presents
Money Talks

Event Identity | CD: Hardy Stewart

Buzzfeed and Bank of America were seeking an identity for a series of money management talks trying to get millennials excited about finance. Below are two of the directions I worked on.

Direction #1

This direction utilized cheeky illustrations to explore finances as well as the scenes of a work from home life. I wanted to be able to portray finance and working from home in a fun, playful, almost relaxing way.

Direction #2

This direction explored using the literal mouth as a way to present these talks in a fun manner. Using Procreate, I hand drew the mouths and used textured strokes to continue the hand-done feel of this direction.

© 2020 by Cameron Smith, professional human person

Artboard 1.png